- Virgin America's Geo-Social Loss Leader Gets Huge Response
<p><small> <!-- link --> <a href=http://www.clickz.com/>clickz</a> <!-- end-link --> </small></p>
<p><!-- subheading --> <!-- end-subheading --> Four-hour event marked the airline's fifth-best revenue day ever. Loopt says the response was the best yet on its geo-social platform.
</p><img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/7oqqd6LFxms" height="1" width="1"/>
- Google Holds on to AOL's Search Business
<p><small> <!-- link --> <a href=http://www.clickz.com/>clickz</a> <!-- end-link --> </small></p>
<p><!-- subheading --> <!-- end-subheading --> Google will supply search results and search ads across AOL properties until at least 2015. </p><img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/1otSu-wdaAM" height="1" width="1"/>
- Alterian Fills Social Media Gap With Intrepid Acquisition
<p><small> <!-- link --> <a href=http://www.clickz.com/>clickz</a> <!-- end-link --> </small></p>
<p><!-- subheading --> <!-- end-subheading --> Intrepid is a 40-person firm with offices in Seattle and London. </p><img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/SSSXVgjdDf0" height="1" width="1"/>
- Florida's Rick Scott Shuns Mobile in Running Mate Announcement Push
<p><small> <!-- link --> <a href=http://www.clickz.com/>clickz</a> <!-- end-link --> </small></p>
<p><!-- subheading --> <!-- end-subheading --> UPDATED: Florida GOP candidate for governor Rick Scott is expected to announce his lieutenant governor pick via e-mail, promoting the effort using online ads and social media. </p><img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/8KIVsFo7WJA" height="1" width="1"/>
- ComScore’s Nedstat Buy to Enhance Video and Mobile Capabilities
<p><small> <!-- link --> <a href=http://www.clickz.com/>clickz</a> <!-- end-link --> </small></p>
<p><!-- subheading --> <!-- end-subheading --> Purchase will provide data sources, video measurement technology, and extend comScore's European footprint. </p><img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/QVXlvHY8_3k" height="1" width="1"/>
- Apple Launches Ping, Social Network for Music
<p><small> <!-- link --> <a href=http://www.clickz.com/>clickz</a> <!-- end-link --> </small></p>
<p><!-- subheading --> <!-- end-subheading --> Ping will live within iTunes and allow users to "follow" artists and each other. </p><img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/k4vryBMOX-k" height="1" width="1"/>
- Charitable Social Platform Enlists Red Cross, Old Navy, Starbucks
<p><small> <!-- link --> <a href=http://www.clickz.com/>clickz</a> <!-- end-link --> </small></p>
<p><!-- subheading --> <!-- end-subheading --> Endorse for a Cause has signed up notable charities and retailers to encourage users to turn online shopping experiences into fundraising via Facebook and Twitter. </p><img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/Pk28SCJVfJY" height="1" width="1"/>
- OpenX Partners With Dentsu CCI on Japanese Ad Exchange
<p><small> <!-- link --> <a href=http://www.clickz.com/>clickz</a> <!-- end-link --> </small></p>
<p><!-- subheading --> <!-- end-subheading --> The world's fifth largest marketing organization adopts an exchange model. </p><img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/htx4D0mmZqw" height="1" width="1"/>
- K-Swiss 'Kenny Powers' Work Shows Marketing Is F*cking Changing, Man
<p><small> <!-- link --> <a href=http://www.clickz.com/>clickz</a> <!-- end-link --> </small></p>
<p><!-- subheading --> <!-- end-subheading --> An in-depth look at the sneaker brand's campaign, including a FunnyOrDie.com video that features vulgarity rarely seen or heard in marketing. K-Swiss's video is getting big-time hits, and its Facebook presence has increased 7X. </p><img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/hrJesXRCCdc" height="1" width="1"/>
- Reddit Drops Pro-Pot Ads, Says Just Say Now
<p><small> <!-- link --> <a href=http://www.clickz.com/>clickz</a> <!-- end-link --> </small></p>
<p><!-- subheading --> <!-- end-subheading --> An anti-Digg rebellion has cost the pro-marijuana group its ad freedom.
</p><img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/Hm3T372Qb0I" height="1" width="1"/>
- MLB, YouTube Hope New Channel Attracts Japanese Advertisers
<p><small> <!-- link --> <a href=http://www.clickz.com/>clickz</a> <!-- end-link --> </small></p>
<p><!-- subheading --> <!-- end-subheading --> Even if advertisers don't flock to the channel, MLB house ads are expected to pitch products to Japanese fans of players like Ichiro Suzuki and Hideki Matsui. </p><img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/sBtmke7jHkQ" height="1" width="1"/>
- Facebook Goes Back to School With Eddie Bauer, Tiger Direct, and Newegg.com
<p><small> <!-- link --> <a href=http://www.clickz.com/>clickz</a> <!-- end-link --> </small></p>
<p><!-- subheading --> <!-- end-subheading --> The social networking giant has launched "Universities on Facebook," while partnering with 10 retailers to kick off the initiative. </p><img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/FztuTn-wKnI" height="1" width="1"/>
- Red Bull, EA, and GE Seek 'Followers' on the New Digg
<p><small> <!-- link --> <a href=http://www.clickz.com/>clickz</a> <!-- end-link --> </small></p>
<p><!-- subheading --> <!-- end-subheading --> So far users have not flocked to create branded accounts, but it's early.
</p><img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/9W28MNgQwNk" height="1" width="1"/>
- Censorship of Pro-Pot Group Campaign Leads to Free Ads
<p><small> <!-- link --> <a href=http://www.clickz.com/>clickz</a> <!-- end-link --> </small></p>
<p><!-- subheading --> <!-- end-subheading --> Censorship of a pro-marijuana legalization group's ads could be attracting attention to its cause. </p><img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/JNvYtPfcqAA" height="1" width="1"/>
- Parents Sue Facebook Over Ads And 'Like' Data
<p><small> <!-- link --> <a href=http://www.clickz.com/>clickz</a> <!-- end-link --> </small></p>
<p><!-- subheading --> <!-- end-subheading --> Two parents claim their respective adolescent children are being exploited for commercial purposes whenever they see a friend has "Liked" a Facebook.com ad. </p><img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/woH0bllwOAM" height="1" width="1"/>
- USA Today Restructures to Focus on Digital Products
<p><small> <!-- link --> <a href=http://www.clickz.com/>clickz</a> <!-- end-link --> </small></p>
<p><!-- subheading --> <!-- end-subheading --> Layoffs will hit 9 percent of staff, and paper will restructure to focus on Web and mobile. </p><img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/Q6hMIfXV23Y" height="1" width="1"/>
- Real Estate Sites Enjoy Benefits of Market Slowdown
<p><small> <!-- link --> <a href=http://www.clickz.com/>clickz</a> <!-- end-link --> </small></p>
<p><!-- subheading --> <!-- end-subheading --> As the real estate market struggles, real estate sites are seeing traffic gains and increased ad spend.
</p><img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/YuBpYvVZnK8" height="1" width="1"/>
- Was Fandango's Deal Actually A List-Build Purchase by Groupon?
<p><small> <!-- link --> <a href=http://www.clickz.com/>clickz</a> <!-- end-link --> </small></p>
<p><!-- subheading --> <!-- end-subheading --> The movie tickets site was featured in a modestly distributed online campaign that saw excellent sales results. But who paid for the effort? </p><img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/dDjPQdCG-G0" height="1" width="1"/>
- Phony iPhone App Reviews Get Reverb in Hot Water with FTC
<p><small> <!-- link --> <a href=http://www.clickz.com/>clickz</a> <!-- end-link --> </small></p>
<p><!-- subheading --> <!-- end-subheading --> Agency has helped market a game starring porn legend Ron Jeremy, a Beer Bong app, and "Rock Band." But promoting sex, drugs, and rock 'n' roll isn’t what got it in trouble. </p><img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/Ax-VSIGs9Bg" height="1" width="1"/>
- Promoted Tweets Increase Engagement by 50 Percent for Zecco
<p><small> <!-- link --> <a href=http://www.clickz.com/>clickz</a> <!-- end-link --> </small></p>
<p><!-- subheading --> <!-- end-subheading --> Discount brokerage's paid tweets rack up considerable retweets, replies and clicked links. </p><img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/xqbsA3uc5f4" height="1" width="1"/>
- Buick, Buitoni, and Others Embrace Social Media Branding on Food Sites
<p><small> <!-- link --> <a href=http://www.clickz.com/>clickz</a> <!-- end-link --> </small></p>
<p><!-- subheading --> <!-- end-subheading --> Media companies like Foodbuzz help brands connect with consumers through the engaging world of social food and cooking sites. </p><img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/gai6vOG2qBg" height="1" width="1"/>
- How Gap's 'Groupon' Went Crazy Viral
<p><small> <!-- link --> <a href=http://www.clickz.com/>clickz</a> <!-- end-link --> </small></p>
<p><!-- subheading --> <!-- end-subheading --> An in-depth look at the group-buying platform's biggest and most successful campaign to date. </p><img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/-KftkFi9x-k" height="1" width="1"/>
- Yahoo Switches to Bing for Organic Search Results
<p><small> <!-- link --> <a href=http://www.clickz.com/>clickz</a> <!-- end-link --> </small></p>
<p><!-- subheading --> <!-- end-subheading --> Microsoft's Bing engine now powers all organic search results on Yahoo sites. </p><img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/XP33LX1b6x0" height="1" width="1"/>
- News Corp to Integrate Fox Audience Network With MySpace
<p><small> <!-- link --> <a href=http://www.clickz.com/>clickz</a> <!-- end-link --> </small></p>
<p><!-- subheading --> <!-- end-subheading --> Integration follows the departure of the unit's President, Adam Bain, to Twitter. </p><img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/AKBYnKYjXxk" height="1" width="1"/>
- Targeted Display and Streaming Video Ads to Grow 60 Percent in 2011
<p><small> <!-- link --> <a href=http://www.clickz.com/>clickz</a> <!-- end-link --> </small></p>
<p><!-- subheading --> <!-- end-subheading --> According to Borrell Associates, targeted display and streaming video ad spending will surge as less targeted run-of-site display and national paid search fall. </p><img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/5mEDQCwm1vw" height="1" width="1"/>
- Whrrl Says It's Up Next for Facebook 'Places' Partnerships
<p><small> <!-- link --> <a href=http://www.clickz.com/>clickz</a> <!-- end-link --> </small></p>
<p><!-- subheading --> <!-- end-subheading --> The geo-social brand also echoes Foursquare's claim that user growth has spiked since Facebook 'Places' launched last week. </p><img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/xgT1Hr5VkME" height="1" width="1"/>
- Florida Candidate Aims Mobile Ads at Voters in Line at Polls
<p><small> <!-- link --> <a href=http://www.clickz.com/>clickz</a> <!-- end-link --> </small></p>
<p><!-- subheading --> <!-- end-subheading --> Democratic AG hopeful Dan Gelber is running mobile ads targeted to Floridians in the hopes of winning their vote in a primary election today. </p><img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/9rFI9QWWCu8" height="1" width="1"/>
- Report: Twitter Hires First Vice President of Revenue
<p><small> <!-- link --> <a href=http://www.clickz.com/>clickz</a> <!-- end-link --> </small></p>
<p><!-- subheading --> <!-- end-subheading --> Twitter continues to build out its ad sales teams as it attempts to monetize its service. </p><img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/OyUrCiGj3Ck" height="1" width="1"/>
- Social Media Drives Hyundai 'Uncensored' Campaign
<p><small> <!-- link --> <a href=http://www.clickz.com/>clickz</a> <!-- end-link --> </small></p>
<p><!-- subheading --> <!-- end-subheading --> YouTube and Facebook provide opportunities for consumers to comment on the Sonata. </p><img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/urU2EkcZSA4" height="1" width="1"/>
- After IAB Donation, Congressman Voiced Group's Worries on Stronger FTC
<p><small> <!-- link --> <a href=http://www.clickz.com/>clickz</a> <!-- end-link --> </small></p>
<p><!-- subheading --> <!-- end-subheading --> In July, after receiving a contribution from the IAB's PAC, a congressman stated fears about a more powerful FTC - which the IAB opposes. </p><img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/r6gn_i7mhT8" height="1" width="1"/>
- Nokia Buys Mobile Application Analytics Firm
<p><small> <!-- link --> <a href=http://www.clickz.com/>clickz</a> <!-- end-link --> </small></p>
<p><!-- subheading --> <!-- end-subheading --> Handset manufacturer follows competitors in investment in mobile analytics space. </p><img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/vhYn1HNomdI" height="1" width="1"/>
- Cotton Makes Social Interaction the Fabric of Its Brand
<p><small> <!-- link --> <a href=http://www.clickz.com/>clickz</a> <!-- end-link --> </small></p>
<p><!-- subheading --> <!-- end-subheading --> A new site and Facebook page aim to boost communication with consumers. </p><img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/uenJ-4-1J5w" height="1" width="1"/>
- Real-Time Storytelling: A Real Story
<p><small> <!-- link --> <a href=http://www.clickz.com/>clickz</a> <!-- end-link --> </small></p>
<p><!-- subheading --> <!-- end-subheading --> When ContextWeb SVP Jay Sears boarded AA Flight 24, he didn't know he'd become a part of a national news story – thanks to Twitter. </p><img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/26hJ5kNhsp0" height="1" width="1"/>
- Foursquare Sees 'Biggest Day Ever' After Facebook Places Launches
<p><small> <!-- link --> <a href=http://www.clickz.com/>clickz</a> <!-- end-link --> </small></p>
<p><!-- subheading --> <!-- end-subheading --> Dennis Crowley, CEO of the geo-social platform, tweeted that his company saw a single-day record for user gains yesterday. Though, Facebook's much larger scale may still loom as a major problem for Foursquare. </p><img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/SwnHcB9qCk8" height="1" width="1"/>
- At Connected Marketing Week, Talk Is Heated Around the Future of Display
<p><small> <!-- link --> <a href=http://www.clickz.com/>clickz</a> <!-- end-link --> </small></p>
<p><!-- subheading --> <!-- end-subheading --> Analysts and agencies agree demand for display ads will rise, but they disagree about nearly everything else. </p><img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/Mv-3XOccA3I" height="1" width="1"/>
- Mobile Ad Net Upheaval: Apple Shuts Quattro, Millennial Looks to Sell
<p><small> <!-- link --> <a href=http://www.clickz.com/>clickz</a> <!-- end-link --> </small></p>
<p><!-- subheading --> <!-- end-subheading --> Apple is closing its Quattro mobile ad network to focus on the iAd, while Millennial is reportedly in acquisition talks with handset manufacturer RIM. </p><img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/bA5P_Y6s_ss" height="1" width="1"/>
- Facebook Places Surprise: Foursquare and Other Geo- Brands Get Thumbs Up
<p><small> <!-- link --> <a href=http://www.clickz.com/>clickz</a> <!-- end-link --> </small></p>
<p><!-- subheading --> <!-- end-subheading --> An in-depth report from Palo Alto on Facebook Places and partnerships with Foursquare, Gowalla, Yelp, and Booyah. </p><img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/A_RrD_oqGvs" height="1" width="1"/>
- Mobile Ad Firms Capitalize on iAd Delays
<p><small> <!-- link --> <a href=http://www.clickz.com/>clickz</a> <!-- end-link --> </small></p>
<p><!-- subheading --> <!-- end-subheading --> Boosted by Apple's presence in the space, mobile ad companies are hoping to capitalize on Apple's slow rollout of its first iAd campaigns. </p><img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/vcjbM9Ys6oA" height="1" width="1"/>
- Republican Digital Shop Takes Foursquare-Style Social Games to Politics
<p><small> <!-- link --> <a href=http://www.clickz.com/>clickz</a> <!-- end-link --> </small></p>
<p><!-- subheading --> <!-- end-subheading --> While points and badges are rewards for political supporters, data is the primary reward for campaigns using Engage's new set of tools. </p><img src="http://feeds.feedburner.com/~r/ClickZFeatures/~4/hP6eQt09YHQ" height="1" width="1"/>
