How To Guides: Domain Names
What's in a Name?
A domain name is a Web address like
www.mystore.com. It is well worth the money to register your
own domain name. Nothing looks more unprofessional than telling
your potential clients to shop at www.somebody-elses-name.com/~mystore.
Although many "perfect" names have been taken, there are still
plenty out there, so don't be discouraged.
Tips on Choosing
While choosing a domain name is not
an exact science, here are some tips you can follow:
- Keep it short.
Although it's not always possible, short names are generally
easier to remember, and easier to type in. If your company
name is long, you can ignore this tip. Using your company
name is usually a good idea.
- Try to choose a name that is
memorable, or one that is easy to say. Try saying your
name out loud. If you chose sethssarsaparillasodas.com,
you may want to rethink your decision. And, as you can see
from the preceding example, try to find a name that is easy
- Consider buying variations
on your domain name, like the dot-net or dot-org versions
of your (hopefully) dot-com name. You might also want to
purchase common misspellings of your name, if there are
any. Or, if there are variations of your name available,
you may want to snatch them up, too. For instance, if you
are DoctorDan.com, try to get DrDan.com and DocDan.com,
too. Many people type addresses inaccurately, or don't remember
your exact name, and it pays to takes advantage of that.
(You can have these names redirected to your site).
With the recent additions of new domains
like ".biz" and ".info", and with the temptation to use country
extensions like ".tv", it would seem like the market for new
domain names is getting easier. But they are not widely recognized
yet. And remember, anything that makes your potential client
leery about your legitimacy is to be avoided. It may take
some time for people to accept these new extensions. People
still equate ".com" with "commerce".
How Do I Get One?
With the deregulation of domain name
registration, prices have dropped, and you can now routinely
register your domain name for less than $15 year (check out
IMENA.COM.UA, for one). Most sites like this will let you search to see
if your desired name is available. If it is, you can purchase
it then and reserve it.