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How To Guides: The Basic Elements of a Web Site

1. Strategy: Plan out what you want to accomplish with your site, and what resources you can dedicate. It's best to have formal objectives, but be open to the technology that fulfills those objectives. The Web's capabilities are changing every day.

2. Content: Valuable information presented in a style appropriate to the Web is your site's most important element. It not only keeps Web surfers interested in your site, it helps in search engine ranking. Existing printed material often needs to be reworked to be Web appropriate.

3. Internet Connectivity: An Internet service provider (ISP) can usually supply a variety of connections for all budgets. Using an account from AOL or another online network service is an option but may provide technology limitations. It is also possible to have a Web site without any personal Internet connectivity, but the lack of e-mail communication might prove to be a problem. The List from provides an ISP buyer's guide for those shopping for ISP services.

4. Domain Name: This is both your Internet business name and address. Domain names are movable and can be associated with whatever computer serving your Web site files. You can purchase your domain name license directly from IMENA.COM.UA.

5. Site Design: Using your plan and your content, this service creates a Web site that balances your objectives and resources with appropriate Internet technologies. This results in a completed site that is tailored to your unique situation, and addresses the multiple aspects of visual, interactivity, and information design.

6. Web Hosting: This service allows your Web pages to be placed on a remote Web server and publicly viewed through a Web browser. Many ISPs can provide hosting services, but those who specialize in dial-up or other user access connections are usually limited compared to ISPs who specialize in hosting. Most hosting services specialize in fast connections, around the clock server support, and special technologies that increase a Web site's usefulness. IMENA.COM.UA provides a resource to help you understand Web hosting, define your needs, and help you with options.

7. Marketing: When dealing with Web sites, this often means obtaining a good ranking with the Internet search engines. This particular element often requires careful planning in the content development stages to bring the desired results. Keep in mind that this is not the only method possible, and a combination of traditional and Internet-based promotion strategies can be used to bring people to your site.

8. Ongoing Maintenance: This can be a plan for your staff to update information on the site or it can be an agreement with an outside service (such as Chimera Studio) to update specific content on either a monthly or an "as needed" basis.

9. Webmaster: This title has been loosely applied to anyone who handles a Web page file, but a Webmaster is more accurately defined as the person responsible for the smooth access of information on a finished Web site. The Webmaster can diagnose and fix the problems in site performance. Although the hosting service, if used, will provide support for the server and connection, someone will still need to monitor your individual Web site's performance. A member of your technical staff could be assigned as Webmaster, or you can contract Webmaster services with an outside source (such as us).

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