ClickZ Experts

2 Ways to Legally Spy on Your Competition
  <a href=http://www.clickz.com/>clickz</a>     Nine tools to find out how your competitors are doing and what they are planning.  <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/WtQIuW5hd_4" height="1" width="1"/>
Your Paid Search Campaign: It's an Asset (Literally)
  <a href=http://www.clickz.com/>clickz</a>     The biggest sin in the marketplace isn't asking questions and digging up data from people; it's not asking, not digging, and getting it wrong.  <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/yXLD4ff5t34" height="1" width="1"/>
The New Problems of a New Medium
  <a href=http://www.clickz.com/>clickz</a>     As in earlier progressions in technology, pain and casualties are the price of advancement.  <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/bUaej9C995M" height="1" width="1"/>
Should You Be "Friends" With Your Clients?
  <a href=http://www.clickz.com/>clickz</a>     Is the trend of checking in on someone's social media profiles going to spill over into the client world?  <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/m4ikmd0vqnI" height="1" width="1"/>
Google: Experimenting With Its Largest Opportunity - Local
  <a href=http://www.clickz.com/>clickz</a>     Local advertisers that seek to adapt to results page changes early on by creating content-rich local business listings will be the ones that come out on top.  <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/zGub0ZkFQvw" height="1" width="1"/>
Thumbs Up to Online Engagement
  <a href=http://www.clickz.com/>clickz</a>     How can the ubiquitous Like button be leveraged by brand marketers?  <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/XQof-24pSI8" height="1" width="1"/>
Spilled Ice Cream, Hurt Feelings, and Customer Choices
  <a href=http://www.clickz.com/>clickz</a>     Learning from Ben & Jerry's mistakes, you need to ask your customers what they want and then give that to them.  <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/MV1iQfqs3SE" height="1" width="1"/>
Moving On
  <a href=http://www.clickz.com/>clickz</a>     Has the request for proposal process run its course?  <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/CgxeBg6zvho" height="1" width="1"/>
3 Steps to Grow Your B2B E-mail List More Effectively
  <a href=http://www.clickz.com/>clickz</a>     Work with your sales team, build your list organically, and don't turn to list rental in a panic.  <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/5vuRUOi2fzI" height="1" width="1"/>
5 Reasons Why Ford Continues to Kick Butt
  <a href=http://www.clickz.com/>clickz</a>     Ford's social media team knows that in order to keep your fans engaged you have to continually provide valuable content.  <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/2RymJhQSQb8" height="1" width="1"/>
The New Challenges of Digital Ad Buying and Selling
  <a href=http://www.clickz.com/>clickz</a>     The effect of ad networks on media buyers and the rise of the ad exchange. Second in a three-part series.  <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/nkDbIMl4fSI" height="1" width="1"/>
5 Ways to Put Video to Work for Your Brand
  <a href=http://www.clickz.com/>clickz</a>     Important lessons to be learned when planning a social video strategy.  <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/MlucrxskgNY" height="1" width="1"/>
6 Reasons to Not Fear Negative Reviews
  <a href=http://www.clickz.com/>clickz</a>     Customer reviews about your brand aren't that scary. What's scary is not being involved in the conversation.  <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/csYkwh3Xrr8" height="1" width="1"/>
Why LinkedIn's Advertising Business Is Booming
  <a href=http://www.clickz.com/>clickz</a>     An interview with LinkedIn's VP of marketing solutions reveals its advertising strategy and its secret to valuable campaigns.  <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/LENBpSdirIA" height="1" width="1"/>
The Dull Default
  <a href=http://www.clickz.com/>clickz</a>     It's time to write your meta description tags for human beings.  <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/hY-mEq247SQ" height="1" width="1"/>
5 Lessons You Haven't Learned From Search Engines
  <a href=http://www.clickz.com/>clickz</a>     If you're like most sites, you're failing significantly at meeting your visitor's expectations from search engines. Here are five ways to rectify that.  <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/qOLM3S_T_I0" height="1" width="1"/>
Information Architecture 101
  <a href=http://www.clickz.com/>clickz</a>     Information architecture is nothing more than taking the time to understand and then design your site around your user base.  <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/5YLZIyhynB8" height="1" width="1"/>
Network Margins and Advertiser ROI
  <a href=http://www.clickz.com/>clickz</a>     Don't confuse cost (what you pay) and value (what you get).  <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/Cd-x0YkqctU" height="1" width="1"/>
Disabled Images in E-mail Disable Interest
  <a href=http://www.clickz.com/>clickz</a>     A critique of one e-mail with disabled images offers a lesson for marketers on how small changes can make a more effective e-mail.  <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/IC383Gkh590" height="1" width="1"/>
Does Viral Video Translate to Marketing Success?
  <a href=http://www.clickz.com/>clickz</a>     27 questions to determine branding effectiveness.  <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/U844CG2h8YI" height="1" width="1"/>
Digital Marketing Trends: A View From Hong Kong
  <a href=http://www.clickz.com/>clickz</a>     Marketers in Hong Kong are trying to coax brand marketers to embrace digital channels, leaving many wondering if they should be focusing on mainland China.  <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/JvoJMze_irM" height="1" width="1"/>
Search Clicks, Once Removed
  <a href=http://www.clickz.com/>clickz</a>     Paid search is expensive traffic, so sometimes you have to look to Web properties a click or two away from the original SERP.  <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/7oDwEZl3wIU" height="1" width="1"/>
Redesign Best Practices
  <a href=http://www.clickz.com/>clickz</a>     The best redesigns are the simplest and the ones that keep evolving.  <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/6ql_tzP4w4w" height="1" width="1"/>
Dead Metrics Walking
  <a href=http://www.clickz.com/>clickz</a>     The three groups of metrics of different advertising channels - push advertising, direct response, and pull marketing.  <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/OQniMpfBsX0" height="1" width="1"/>
It's All Fun and Games for Brand Marketers
  <a href=http://www.clickz.com/>clickz</a>     Consumer interest in online gaming and willingness to dedicate hours upon hours to the cause isn't lost on brand marketers.  <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/TBVv1R84L2U" height="1" width="1"/>
The Inbox 2012: Surf the Wave
  <a href=http://www.clickz.com/>clickz</a>     E-mail marketers need to learn that they can control themselves, but they can't control the wave of change.  <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/vnb1SB9OCSk" height="1" width="1"/>
The Eye of the Beholder
  <a href=http://www.clickz.com/>clickz</a>     Tune out the voices in your head and tune in to your customer's voice to find out their needs.  <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/V6JPfm2DeXA" height="1" width="1"/>
How to Be Cool Like an Apple iAd
  <a href=http://www.clickz.com/>clickz</a>     How can we bring the coolness of iAd to our ads, networks, and content?  <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/PNvEXLJXSoQ" height="1" width="1"/>
Introducing the Ultra Managed Inbox
  <a href=http://www.clickz.com/>clickz</a>     Inbox filters will soon be automated and promoted heavily to new users. Learn what this means for marketers.  <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/0inH8dBE6yQ" height="1" width="1"/>
Accessibility and You
  <a href=http://www.clickz.com/>clickz</a>     Making sure your site is accessible to people with disabilities is not just the right thing to do, it also helps your SEO efforts.  <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/3TmiWVn8nfg" height="1" width="1"/>
iPhone Antenna-Gate Fallout
  <a href=http://www.clickz.com/>clickz</a>     After the iPhone 4 antenna debacle, is Steve Jobs looking to focus on social media?  <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/dkGvwUrMKK4" height="1" width="1"/>
Thinking Beyond the Banner
  <a href=http://www.clickz.com/>clickz</a>     Four engagement path creative units and nine alternative placements to add to your media plan.  <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/G6m2B7KME5s" height="1" width="1"/>
Answering the RFP
  <a href=http://www.clickz.com/>clickz</a>     Don't let a poorly written request for proposal stop you from solving a client's business problem.  <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/XTArN91IZwk" height="1" width="1"/>
Don't Let Your Data Go Sour
  <a href=http://www.clickz.com/>clickz</a>     Implementing Web analytics into an organization is the beginning of a journey, not a one-time event.  <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/j2Ny6DkUOfg" height="1" width="1"/>
Ad Exchanges: Disrupting the Digital Agency
  <a href=http://www.clickz.com/>clickz</a>     The media agency of the future will have groups focusing on the three primary ways media is purchased: search, social media, and ad exchanges.  <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/zRFkPome2cE" height="1" width="1"/>
Turning News Stories Into Search Traffic
  <a href=http://www.clickz.com/>clickz</a>     How can you benefit from spikes in search volume due to the latest popular topic?  <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/3s-n9Tvl_9Q" height="1" width="1"/>
SLAPP-down
  <a href=http://www.clickz.com/>clickz</a>     Social media runs on trust and truth. Don't try to silence your consumers.  <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/qjOgNZPC7vA" height="1" width="1"/>
The 2012 Inbox and How to Get There
  <a href=http://www.clickz.com/>clickz</a>     It's time to change your ways in mobile e-mail. Here are five steps other marketers are taking.  <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/-_Bvke8UuEQ" height="1" width="1"/>
Help! - Getting IT Support for Your Landing Page Test
  <a href=http://www.clickz.com/>clickz</a>     Three ways to proceed in the face of IT-delaying tactics  <img src="http://feeds.feedburner.com/~r/ClickZExperts/~4/7oo-X57UxLo" height="1" width="1"/>

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