- The Power of Reviews in Local Search
Poor reviews and ratings can influence your rankings in the local search engines. Here's how.<img src="http://feeds.clickz.com/~r/ClickZExperts/~4/376712079" height="1" width="1"/>
- Choosing the Right Ad Network, Part 2
Sizing up Tribal Fusion, ScanScout, NetShelter, Travel Ad Network, Glam Media, and Jumpstart Automotive Media. Second in a three-part series.<img src="http://feeds.clickz.com/~r/ClickZExperts/~4/376712080" height="1" width="1"/>
- Three Dimensions to Improve Marketing Effectiveness
The presidential campaign trail offers customer segmentation lessons.<img src="http://feeds.clickz.com/~r/ClickZExperts/~4/376712081" height="1" width="1"/>
- A Good E-mail Marketing Program Costs Money
Boosting relevance and sophistication of e-mail programs comes at a price. Here's a breakout of cost components and how to proceed.<img src="http://feeds.clickz.com/~r/ClickZExperts/~4/376712082" height="1" width="1"/>
- Podcasting: Get Your Message Heard
Podcasting conveys a sense of respect for customers by directly ceding control over when, where, and how they listen to a marketing message. A look at a new podcast tool.<img src="http://feeds.clickz.com/~r/ClickZExperts/~4/375761611" height="1" width="1"/>
- New Kid on the Behavioral Targeting Block
A look at a platform that incorporates different targeting techniques -- behavioral, contextual, geographic, demographic, and more -- into the mix.<img src="http://feeds.clickz.com/~r/ClickZExperts/~4/375761612" height="1" width="1"/>
- Tactical Link Building: Reliable Directories
Developing good backlinks is an essential part of any successful SEO strategy.<img src="http://feeds.clickz.com/~r/ClickZExperts/~4/375761615" height="1" width="1"/>
- Five Tips for Building Better Segments
When it comes to your house list, one size does not fit all.<img src="http://feeds.clickz.com/~r/ClickZExperts/~4/375761617" height="1" width="1"/>
- Understanding Your Visitors' Feelings
Don't fall into these three traps when using attitudinal data.<img src="http://feeds.clickz.com/~r/ClickZExperts/~4/374810278" height="1" width="1"/>
- Scouting Out Talent to Represent a Brand
Should a brand advertiser hire a rising Internet star or an established talent?<img src="http://feeds.clickz.com/~r/ClickZExperts/~4/374810279" height="1" width="1"/>
